Caribbean consulting agency is expanding into the U.S. to help struggling entrepreneurs

Being an entrepreneur is no easy task and many people realize this firsthand when they open their first business and have to take on a multitude of responsibilities to ensure their business is running efficiently and bringing in sustainable revenue. Even the simplest things that go missed or overlooked in a business setting can add to large amounts of money being lost for entrepreneurs. Many first time business owners end up failing on their first try due to a lack of understanding of the complexities of running their own company.

Nichole Joseph-Cupid, Founder of Business Lifeline, has experienced the struggles of being an entrepreneur after the first company she started didn’t work out. Cupid is highly educated and upon completing her studies she developed a passion for entrepreneurship because she wanted to control her own destiny. When her first business endeavor failed she realized it was because she didn’t completely understand the key principles of running her own company.

She developed a new passion for business development when she realized there are hundreds of thousands of entrepreneurs all over the world who sacrifice their time, personal lives and interests to get a business going only to suffer the same results as her. According to Cupid, one of the biggest problems that most entrepreneurs have when starting their first business is cash flow management. Without effective financial planning, business owners are working from a blind spot, which can lead to them overlooking issues with their money that may arise in the future of the company.

Business Lifeline was founded as a way to provide business owners and entrepreneurs with the expertise they need to fill the gaps they have in running a sustainable and profitable business while giving them the ability to fulfill their business dreams and aspirations. Business Lifeline offers consultancy, training and support services with a hands-on approach.

“Our practical hands-on approach is what enables us to stand out against other consulting agencies. The work we do with our clients is not just about giving them theoretical knowledge but showing them how to incorporate their unique ideas and principles into the business model in a successful manner,” says Cupid. “When I worked in the corporate field I spent many years exploring markets and learning how to grow the business of my employers. I realized I could take everything I learned and start my own business as a way to help entrepreneurs reach their dreams.”